01 / Editorial imagery
A premium visual language for the whole brand.
Wide architectural scenes create confidence without requiring client photography. The same treatment can carry across the hero, service pages and enquiry flow.
Ideas to explore
Images that give the service a point of view.
This board shows how imagery could make the commercial site feel more memorable and useful. The scenes are illustrative concepts, not client premises or customer results.
✦Choose a direction first, then we can build the selected idea into the main site.
Homepage image directions
Make the cleaning service visible from the first frame.
These three directions show how the homepage could signal professional cleaning immediately. Every image is an illustrative generated concept, not a client site or customer result.
Option 01A direct service signal with the cleaner placed to one side, leaving space for the homepage message.
Illustrative concept · not client work
Option 02Makes the managed service feel human and capable, with the trolley explaining the work at a glance.
Illustrative concept · not client work
Option 03A closer, more premium direction that focuses on precision and the standard behind the service.
Illustrative concept · not client workScroll service story
Let the service reveal itself as the visitor moves.
A pinned image can stay in view while each service title and explanation arrives in sequence, creating a more considered second panel than a static card row.
Workplace cleaning
A workplace that stays ready.
Scroll to move through the service story.
Start with the everyday rhythm.
The first scene introduces the space and the feeling the service should create before the visitor needs to read a lot.
The title arrives first. The detail follows as the visitor continues down the page.
Then show the wider responsibility.
The image changes with the story, moving from an individual workplace to the shared spaces that shape a whole building.
The visual transition keeps the service list feeling like one connected experience.
Finish with the change clients can feel.
The final scene gives the visitor a clear reason to continue into the enquiry section and talk about their own space.
This is where a call to action could appear naturally, after the story has earned attention.
Alternative motion study
Full-frame transitions with the navy acting as a border.
This version puts the image first: each scene fills the panel, the next image enters from the left, and the service message moves in from alternating sides in the same scroll beat.
Workplace cleaning
A workplace that stays ready.
Clear routines for offices, meeting rooms and the details people notice every day.
Communal areas
Care that carries through shared spaces.
Consistent attention for entrances, corridors and facilities across a managed building.
Deep and reset cleans
A reset that makes a visible difference.
A focused service for handovers, deep cleans and a strong new start.
02 / A clean working day
A scroll story that follows the rhythm of the workplace.
Three image moments can explain preparation, active service and the finished environment without adding long blocks of copy.
MorningReady before the day begins
During the dayCare across shared spaces
After the visitReady for what comes next
03 / Service visual cards
Let every service have its own atmosphere.
Image-led cards make the service list easier to scan and give each cleaning type a distinct visual memory.
01
Workplace cleaning
02
Communal areas
03
Deep and reset cleans
04 / Before and after
Show the difference without making a promise about a real site.
A split visual can demonstrate the idea of transformation, clearly labelled as an illustrative example.
Before / conceptAfter / concept05 / Space visualiser
Help a visitor recognise their own kind of space.
These buttons change the visual and copy, turning a generic service list into a more personal first step.
A workplace that stays ready.
Choose a space type to see how the story could adapt for different commercial clients.
06 / What we look for
Turn details into evidence of care.
Small annotations can explain the standard behind the service and make the subject matter feel considered.
01Clear arrival point02Prepared shared surface03Ready for the working day07 / Portal preview
Make the digital service part of the brand story.
The website can show what happens after the enquiry: quotes, visits and invoices kept together in the client portal.
jcleanOverviewQuotesInvoices
Client portal
Everything in one clear place.
Sites3
Visits8
Quotes1
08 / Future photo upload
Let prospects show us the space when they are ready.
This could sit inside the enquiry flow later, keeping site images private while giving the team more useful context.
Optional enquiry detail
Show us what needs attention.
Upload a few photographs of your site when a written description does not tell the whole story.
Drop site images herePrivate to your enquiry · JPG, PNG or PDF